我的購物車 (0)
我的帳號資料
我的訂單紀錄
我的學校教授
我的學校課程

[ Tips ] 一分鐘使用導覽

搜尋 
請輸入欲查詢之關鍵字
 
  進階搜尋
依主題瀏覽 
依商品類型瀏覽 
依出版日期瀏覽 
依作者瀏覽(姓) 
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Y
Z
銷售排行榜 
 您所選取的商品項目

> Walmart''s Ten-Year Investment in the Frontline

商品編號: 9-326-012
出版日期: 2025/10/23
作者姓名:
Joly, Hubert;Schlesinger, Leonard A.;Lefort, Alexis
商品類別: General management
商品規格: 44p

再版日期:
地域:
產業:
個案年度: -  

 


商品敘述:

This case traces Walmart''s decade-long transformation following CEO Doug McMillon''s 2015 decision to invest $2.7 billion in raising frontline wages and strengthening associate development. Initially met with investor skepticism and a sharp stock decline, the strategy reflected a deliberate shift toward a people-first model in the face of slowing sales, rising reputational pressures, and intensifying competition from Amazon and other retailers. Over the next ten years, Walmart expanded its commitment to associates through initiatives in training, education, health benefits, and career mobility, while simultaneously modernizing its business model with technology, automation, and e-commerce investments. The company integrated its physical and digital operations, pursued acquisitions and partnerships to bolster online capabilities, and diversified into higher-margin businesses such as advertising, membership, and financial services. By 2025, Walmart had redefined itself as a "people-led, tech-powered omnichannel retailer," improving customer satisfaction, associate engagement, and financial performance. The case invites discussion on the role of long-term workforce investment in driving organizational transformation, the tradeoffs between short-term profitability and strategic renewal, and how Walmart should continue adapting its people strategy amid accelerating advances in AI and automation.


涵蓋領域:



相關資料: